ABOUT US
Welcome to Wyde Footwear. We’re not here to do whatever it takes to sell the most shoes in the world. We’re here to sell what’s right for your health. We’re here to fix what the shoe industry broke—for all of us. Most sneakers squeeze, restrict, and hurt your feet. They might look good—but over time, they mess with your body.
We believe you deserve better—shoes that feel amazing, move with you, and still look sharp.
So we built them.
WE ARE WYDE FOOTWEAR
Founded by brothers Melker and Rasmus Svärd, Wyde started with one simple question:
Why do sneakers look great—but wreck your feet?
As a physiotherapist and a lifelong sneakerhead, we’ve both felt the frustration: Cool shoes that leave you in pain. Toes crammed. Movement restricted.
Enough was enough.
So we reimagined the sneaker from the ground up—literally.
Foot-shaped. Fashion-forward. Function-first.
We make shoes that support your body, not sabotage it. No compromises.
Our goal is bigger than sneakers.
We’re building a new normal—where health and style go hand in hand.
And foot by foot, we’re getting there.
Built for movement. Made to last. Worn by people who get it.
Join the movement.

FEET DESERVE FREEDOM
That's why every pair of Wyde Footwear is meticulously crafted to mimic the natural form of your feet.

“Designing sneakers that honor the anatomy and optimal functionality of the foot, while infusing them with visually captivating aesthetics, is a daily challenge we embrace and love”
- Melker, co-founder & CEO


“As a former athlete and a dedicated physiotherapist, I know the importance of strong foundations. Our footwear not only strengthens and aligns your feet, but also embodies style and fashion. Join the movement of reimagining what a sneaker can be”
- Rasmus, co-founder & head of physiotherapy
