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ABOUT US

Welcome to Wyde Footwear. We’re not here to do whatever it takes to sell the most shoes in the world. We’re here to sell what’s right for your health. We’re here to fix what the shoe industry broke—for all of us. Most sneakers squeeze, restrict, and hurt your feet. They might look good—but over time, they mess with your body.

We believe you deserve better—shoes that feel amazing, move with you, and still look sharp.

So we built them.

WE ARE WYDE FOOTWEAR

Founded by brothers Melker and Rasmus Svärd, Wyde started with one simple question:

Why do sneakers look great—but wreck your feet?

As a physiotherapist and a lifelong sneakerhead, we’ve both felt the frustration: Cool shoes that leave you in pain. Toes crammed. Movement restricted.

Enough was enough.

So we reimagined the sneaker from the ground up—literally.

Foot-shaped. Fashion-forward. Function-first.

We make shoes that support your body, not sabotage it. No compromises.

Our goal is bigger than sneakers.

We’re building a new normal—where health and style go hand in hand.

And foot by foot, we’re getting there.

Built for movement. Made to last. Worn by people who get it.

Join the movement.

FEET DESERVE FREEDOM

That's why every pair of Wyde Footwear is meticulously crafted to mimic the natural form of your feet. 

“Designing sneakers that honor the anatomy and optimal functionality of the foot, while infusing them with visually captivating aesthetics, is a daily challenge we embrace and love” 

- Melker, co-founder & CEO

“As a former athlete and a dedicated physiotherapist, I know the importance of strong foundations. Our footwear not only strengthens and aligns your feet, but also embodies style and fashion. Join the movement of reimagining what a sneaker can be” 

- Rasmus, co-founder & head of physiotherapy

news & Insights

Functional Fashion: My Foot Function’s Take on Wyde

Functional Fashion: My Foot Function’s Take on Wyde

Wyde Footwear stands out for combining function with style, offering a shoe that respects the foot’s natural anatomy while still being visually appealing. Why Wyde is a Functional Choice: Anatomical...
Why Health Experts Recommend Wyde Footwear

Why Health Experts Recommend Wyde Footwear

Wyde Footwear is highly recommended by top health experts, including physiotherapists and sports scientists, for its unique design that supports the natural anatomy and functionality of the foot. Endorsed by...
The Shoe Effect in Sri Lanka 2023

The Shoe Effect in Sri Lanka 2023

Hey you! As we are typing this, we are packing our final stuff because tomorrow is the day - we are finally heading out to Sri Lanka to conduct the...
Anna's Journey to Foot Health

Anna's Journey to Foot Health

In September 2023, Anna joined our pilot study for The Shoe Effect, a collaborative study between My Foot Function and Wyde Footwear. Her story is a testament to the transformational...
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